Welcome Image Lucy Fitness

Get strong, confident and healthy - and finally get results that last

Lose body fat by eating more food 

Feel confident in every aspect of life

Achieve results that last a lifetime

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We take away the guesswork and give you the structure, support, and education you need to finally see results - and keep them for life.

✗ No more guesswork if what you're doing is working

✗ No more trying every plan, diet, or coach - and still feeling stuck

✗ No more ‘eat less, train more’ advice that leaves you no closer to your goals

My simple framework puts you back in control.

Are we for you?

We’re for the woman who’s tried everything - and is tired of questioning if what she’s doing is working. You’re frustrated from following plans that feel impossible to stick to, and wondering if lasting results are ever be possible.

You’ll be the perfect fit if:

  • You’ve tried multiple diets and training plans, but still can’t seem to lose weight or build the toned, strong body you want.

  • You’re busy, high achieving, and time poor, and desperately wants to be consistent, but life always gets in the way.

  • You don’t feel comfortable in your body anymore, and it’s starting to affect your confidence, mood, and how you show up in everyday life.

  • You feel exhausted all the time, and no amount of coffee or willpower seems to fix it.

You don’t need another extreme plan. You need the plan and support that works with your body, your lifestyle, and your goals - so you can finally feel strong, energised, and confident again - without burning out to get there.

Women who have found their confidence with my lifestyle focused method

A different kind of coaching experience

Amelia, Australia

Katie, USA

If you’ve lost weight before, only to gain it back again… you’re not alone.

Most women come to me after trying every diet, app, or coach - and still feeling stuck. They don’t need another plan.

They need one that works for real life - and one that’s designed to last.

Inside the Lifestyle Fitness Formula, we focus on:

✔ Eating more of the right foods - not cutting everything you love
✔ Training just 2–3 times per week with a clear goal, not random workouts
✔ Getting results in a way that feels simple, structured, and sustainable

It’s about understanding what your body needs to look and feel its best - now and for life.

The only coaching experience you’ll ever need to lose stubborn body fat - and actually keep it off

Louise, Canada

Most women come to me believing that eating less and training more will finally get them results. But what they’re actually feeling?

Low energy. Constant cravings. Slowed progress. Weight gain. And a body that just won’t respond - no matter how hard they try. It’s not that you can’t stick to a plan. It's not you, or your genetics. It’s that this plan was never designed to work long term.

Inside the Lifestyle Fitness Formula, we teach you how to fuel your body - not restrict it. You’ll follow a clear structure that makes eating more simple and effective for fat loss, strength, and energy.

It’s not a generic plan. It’s not a quick fix. 

It's a complete re-education.

It’s not that you haven’t worked hard enough - it’s that you’ve been following the wrong advice

Kathy, Australia

You have access around the clock support, personalised video check in’s with detailed exercise execution analysis, and 1:1 zoom calls.

Our goal is for you to feel fully in control - so you can fully show up in every area of your life. Because when your body feels good, you feel good. You say yes more. You stop hiding. You do the things you’ve been putting off - the holidays, the photos, the big goals.

“It’s not just accountability. It’s the education, the reassurance, and the mindset work I didn’t even realise I needed.”

You’ll feel supported, encouraged, and guided - not just through the highs, but through real life. Because we know life gets busy and stressful - and that’s exactly when support matters most.

This isn’t just a plan - it’s real support, so you can live life the way that you want to

Alba, Spain - just started!

Meet your coaches

I used to believe that if I followed the standard advice to 'eat less, exercise more', I’d finally get the results I wanted.

But no matter how much effort I put in, I always felt like I was spinning my wheels - stuck in a cycle of random workouts, restrictive diets, and zero progress.

That’s exactly why I created the Lifestyle Fitness Formula.

It’s the coaching program I wish I had when I was feeling lost, frustrated, and in all honesty, fed up with the noise. Because the truth is - standard health and fitness advice doesn’t work for women.

The “eat less, train more” method might get you quick results, but it never lasts. And it often leaves you tired, burnt out, and more confused than ever.

That's exactly why our approach is different - it’s simple, sustainable, and built for real life.

Lucy Baker, Founder

  • Cheyenne Moles

    Certified Personal Trainer and Nutritionist Specialist at Lifestyle Fitness Formula.

  • Bri Clampett

    Pre & Post Natal Certified Personal Trainer and Coach at Lifestyle Fitness Formula.

  • Sophia Hornbuckle

    Certified Personal Trainer and Community Manager at Lifestyle Fitness Formula.

Over 100 expert led lessons to help you take control of your health - for good

And many, many more!

And a global community of women behind you every step of the way

Our community is one of the strongest parts of our entire program, which allows you to share your experiences, wins, ask questions, and learn from our team of coaches and other women in the team.

We also run multiple international events each year, to bring together like-minded, driven, inspired women, which always brings such connection and support to our community.

Wondering what’s possible for you? Hear from the women who started exactly where you are.

Read their kind words here.

As seen on Instagram.